Concept
Storytelling
Copywriting
Illustration
This project is a good example on how to leverage the ecosystem to generate hype in positive informative ways.
Curvelabs’ designer, Colin Leiker, created the identity of the DAO. Part of it are the endearing little Bots rendered in 3d. Bots were quickly becoming part of the mythology of the DAO.
From this starting point I developed a family of bots that perform the DAO’s products functions. Prime Rating, Prime Pool, D2D Research, etc. - Each of them is reflected in one of these quirky hand drawn bots that have fetched up to 2.6 ETH on the open market.
Truth be told I just put the Meme name in the header cause its the most exciting part and I knew it would get your attention. But here are some other communications support initiatives for the IDO. Less glamorous, but equally fun: